The easiest way for AdWords advertisers is to use their AdWords control panel to enter keywords into the keyword selection tool with a trial price and see what ad position Google reports back on the estimate page. An alternative route is to enter the keyword (or phrase) into Google and see how many AdWords ads show up. If there are fewer than 8, the bottom one costs 5c although the price paid for higher positions may be well in excess of this. Google states that the highest price for a keyword is set at $50!
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